I was rooting for Covergirl’s first Coverboy, James Charles (aka JCharles Beauty,) In fact, I’m a HUGE Covergirl Stan due to their efforts for increased diversity. And listen, y’all know Covergirl’s Ebony Bronze Bronzer is every brown skinned girl’s go-to. A recent comment tweet by James Charles beauty, however, is threatening to undo all the work the brand has done to show tolerance and acceptance for all.
Apparently, while en route to Africa for a school Trip, James tweeted this:
And twitter, mostly Black Twitter, wasn’t having it. Folks immediately began telling James about himself, and he didn’t seem to like it very much:
Not surprisingly, most users directed their anger at Covergirl, demanding that James be fired:
I’m going to share an unpopular opinion on this one. Y’all ready? From where I sit I see most of these comments from Black Twitter, and I get it, what he said was effed up, okay? I get it. And given his very public job, it’s surprising that he would think he could spout off this nonsense on Twitter. However, his tweet reads as typical dumb sh*t 19-year old kids say. And listen, I’m not giving him a pass. If I were, I wouldn’t be sharing this story, but I don’t think this comment makes him a racist. I just don’t. I think it makes him look stupid as hell, but I can honestly say It’s likely I would have said something just as offensive at his age. I’m just grateful that all we had when I was his age was AOL messenger. That being said, I can also say that when I first wrote about James’s new gig as a Covergirl brand ambassador, 99.9% of the comments on my Facebook post were negative. And since my audience is mostly black women, I can say that as a whole, Black folks are not here for men wearing makeup. So real talk? A lot of the people who are mad and want him fired, didn’t like him anyway. Didn’t like what he represented. His tweets are simply serving as ammunition for people who wanted him gone from jump. I’m just hoping that he learns from this experience and issues a better apology, because this one ain’t doing it for me, #Dobetterjames (oh, and Africa isn’t a country):
Share your thoughts below!