In short, her hair is her brand, and getting it lopped off so unceremoniously was not in her plans.
Here’s what happened:
A Top NYC stylist hit her up about collaborating
Jewellianna, aka JeweJeweBee, agreed since she needed a trim anyway
She told ole dude:
But did he listen? Nope. Chile, he cut off 9 inches of her hair like it was nothing. NO-THING.
Since this was a collaboration JeweJewe got the whole thing on camera.
And y’all. It was painful to watch. Painful.
Now listen, this isn’t just about a bad haircut. This is about messing with someone’s brand. Jewellianna’s personal brand is her hair. How you personally market yourself to others matters. Your brand is what you want people to associate with you and If you look through Jewellianna’s Youtube page or Instagram you can clearly see her hair is vital. Her hair is a instrument to grab people’s attention. She hasn’t posted on your Youtube for about a month due to the haircut. She has over 150,000 followers on her Youtube channel because of her hair.
Sometimes there can be miscommunication with the stylist and the client, but not in this case. Jewellianna taped the interaction and clearly stated she wanted to keep her hair long. Natural hair is a special beast. Not every stylist can tame the beast.
She has decided not to name the stylist, but folks figured it out and sent the poor man death threats. It ain’t that deep, but it was a lesson to be learned by all parties involved.