NYX Store Opens In Massachusetts Bringing Greater Shade Selection For Dark Skin Women

NYX Cosmetics has finally come to Massachusetts!

If you recall, Lisa published an article a few months ago (read it HERE)  about the lack of in-store color selection for the new NYX Total Drop foundation. If you recall, when the foundations were first released, they neglected to release dark shades for testing in Ulta Beauty Stores. And since Massachusetts did not have an NYX store at the time, you were basically S.O.L if you wanted to test the foundation before purchasing. At the time, neither NYX  nor Ulta offered much of an explanation, and we were all pretty upset about it.

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However, I attended this event with Lisa to see if, at the minimum, NYX would increase shade range offerings in store. To be clear: we were not paid in any capacity to attend this event. In fact, we both traveled quite a distance to attend.  We  wanted to make sure we were being represented in the color selection, and we were! Yes, Massachusetts ladies, we can now get our hands on colors made for us.


Now of course NYX has been a staple in your local drugstore and Ulta for some, but now they have a full store in the Natick Mall devoted to all things NYX! The grand opening celebration kicks off today Friday, May 12th at 10am and it is chock full of amazing products, interactive demos, and incredibly knowledgeable staff.



We were greeted with delicious treats and drinks. The studio station was bustling with influencers creating looks for mini tutorials to air on the interactive kiosks.


Along with swatching and sipping, there was a super photo booth for us to take pics of our looks as we shopped. Before I checked out I got a henna tattoo from Nina Kuokkanen that was later topped with copper glitter by the store manager Jen Slade. Tanya came through to introduce us to the latest from NYX, an amazing tinted lip oil perfect for prepping your pout for liquid lippies. Jesse came through to cash me out and I was given the free trunk case as well as a free tote!



By the time I left the event I had a ton of NYX goodies and an unforgettable memory. Shout out to the training manager, Taren, assistant manager, Tanya, and all of the staff who helped me throughout the night, Nicole, Kali, Courtney, and Jesse. All of you made the night amazingly fun. I’ll definitely be frequenting this very first NYX store in my state as often as possible. Will you be visiting Natick Mall for the NYX grand Opening Weekend? If you do, make sure to share it on social media and use #NYXCosmetics so that they know you enjoyed your experience!

I’m a 30-something, fun loving blogger who enjoys makeup, plus size fashion, and all things girly, glam, and fabulous! I am a naturalista as well as an advocate for paleo eating (AIP). While much of my focus is on beauty, I will be chronicling my weight loss and diet, as well as my natural hair journey. I hope that I can inspire women to give themselves some TLC. Life is so fleeting. We have to remember to take time to enjoy it.


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