How To Beauty & Fashion Blog Like Pro
I’ve been blogging for 4 years, and in that time I’ve learned A LOT about this business. Far more than I could ever sum up in this post. In fact, this post is a shortened version of my 19-page e-guide you can sign up for HERE.
On the surface, beauty and fashion blogging seems easy enough. You like makeup? You take pictures and write about it. You like to get dressed up, so you take some pictures and show off your outfit, right? Easy peasy. WRONG! The days of simply “sharing your passion with the world,” are over. There are far too many beauty and style bloggers to choose from, so it’s your job to learn how to present your content in such a way to set yourself apart from the masses. Here are some of my tips:
You must be consistent. In the first few years it’s likely that your blog will bring in very little money, so morale may be low at at times. Regardless, you must keep your game face on and produce content EVEN if you don’t feel like it. I’m currently typing this up at 6am while my 2 year old is still asleep. Trust me, I’d rather be sleeping, too. But here I am, committed to this process and sharing what I know with the people who want it. If all you can manage is one post a week. That’s fine, but pick a day and stick to it. People will begin to know when to expect content from you, and will visit your site on those days. Furthermore, Your content is more likely to come up in google searches if you are frequently updating your site.
Have a Clean Site Design
Your site design matters. Your layout should be clean and easy to navigate. It should also be mobile responsive. Investing in your site cannot come AFTER you “make it” as a blogger.
Be An Authority
If you are presenting yourself as a beauty and/or fashion blogger you have therefore declared yourself an authority on the subject. That being said, you must show up as an authority. Your site must look like the site of someone who is an expert. Everything you present online must look as though you know what you are talking about. Your job is to convince people that you are an industry expert and that they should trust your advice.
Take Awesome Pictures
Well lit and stay clear of collages. If you don’t have a photographer, try looking for an intern on Barefootstudent.com or Craig’s List. There are plenty of budding photographers who are looking to grow their portfolios and will take your pictures for free. You can also invest in a tripod and remote control if you want to take your own pictures. I use a Canon T5i, but there are cheaper options on the market. Do your research.
Diversify Your Content
Outfit of the Days and product reviews won’t cut it anymore. You must provide content from which your readers will learn something. So along with your OOTDs and reviews, start providing solutions for common questions/problems your readers might have. For example, one of my most popular posts is a DIY primer for oily skin.
Target Your Audience
You can’t provide answers to common problems your readers may have if don’t know who your readers are. You can poll your readers or start paying attention to who is liking your pictures Instagram. But usually, your audience is made up of people who are like you, from race, age, class, to education.
Set Up a Mailing List
Having a mailing list is essential to your blog growth. How many times have you fallen in love with a site but then you forget to bookmark it? You don’t want that to happen to you. You want to treat each visitor as a lead. Why? Because site visits translate to increased ad revenue AND increased opportunities for sponsored post and brand collaborations. Eventually, you’ll want to have an item or items of sale on your site as well, and you’ll want to email your readers when those products become available. Staying in contact with your readers is the name of the game. There are plenty of mailing list programs to choose from, but I currently use MailChimp.
That’s all Folks! To receive the full 19-page e-guide filled with everything you need to know about how to be a top beauty and fashion blogger click HERE.