ColourPop Cosmetics recently found themselves at the center of controversy due to the names of some of their contour sticks. Last week, black beauty lovers began calling out the brand for giving the darker shades names with negative connotations. Take a look at the product names below:
I asked the ladies in my facebook makeup group, Black Women Who Love Makeup, if they too felt offended by the shades, and most of the ladies had this to say:
One group member, however, did feel offended and emailed the company the following message:
In a statement to BuzzFeed News, a spokesperson said: “On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback. We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.”
One beauty blogger Tiss, told Buzzfeed News that “until a brand strives to employ with racial equity in mind, they will continue to miss the mark where people of colour are concerned”.
I purchased Typo a few months ago and never once did I equate myself with being a “typo.” In fact, I’ve never heard a human being called a “typo,” so I never made the connection. Easy Peasy, to me, is pretty cutsey, and Dume is a city in Portugal. I would venture to call myself pretty “woke,” especially in light of current evens, but this one? Nah. Nope. I am not offended by the naming of these shades in the least. In fact, if I were on the team in charge of naming these shades, these would have gone through with flying colors. They are, in my opinion, in line with the names they give all their shades. Colourpop Cosmetics makes great, inexpensive makeup, and I have zero qualms about continuing to shop the brand. Where else am I going to get a BOMB $5 eyebrow pencil that stays put on my oily face all day? Where?
I’m happy the brand did listened to the concerns of their consumers and took swift action to remedy the problem. There are, however, still calls out to boycott the brand which feels a bit misdirected.