Yes, folks, Covergirl announced today via Instagram that they have just signed on a new Covergirl, and it is none other than Instafamous makeup guru, James Charles aka JCharlesBeauty.
Now, just in case you aren’t familiar with James, he’s the 17 year-old sensation who decided to redo his high school yearbook photo. He, *two snaps* hated it, so he did it over with a ring light and a full beat. The picture of the redo went viral and the rest is history:
In a year’s time he’s amassed an insane Instagram following of over 400,000 and captured the attention of celebs such as Katy Perry:
Honored to have the pleasure to announce the very first COVERBOY, James Charles!
Perry announced on the ‘gram.
This is Covergirl’s official statement:
All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception…One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.
I’m always team #beyourself, So I’m pumped for James. To be 17 and this confident is a feat unto itself. Get it, James!
Hey, Boo! My name is Lisa and you’ve stumbled upon my own little corner of the world. I’m a 30 something-year-old writer/mother/wife who happens to love lipstick, high heels, blackness, and the truth. You’ll find a mix of everything on this site, so I won’t bore you by trying to define this space. I hope you stay awhile!
[…] beauty brands and I am so here for it. Last month the brand announced James Charles (read about it HERE) as their first male ambassador, and now they’ve added Hijab-donning, Muslim beauty, Nura […]