I was rooting for Covergirl’s first Coverboy, James Charles (aka JCharles Beauty,) In fact, I’m a HUGE Covergirl Stan due to their efforts for increased diversity. And listen, y’all know Covergirl’s Ebony Bronze Bronzer is every brown skinned girl’s go-to. A recent comment tweet by James Charles beauty, however, is threatening to undo all the work the brand has done to show tolerance and acceptance for all.
Apparently, while en route to Africa for a school Trip, James tweeted this:
And twitter, mostly Black Twitter, wasn’t having it. Folks immediately began telling James about himself, and he didn’t seem to like it very much:
Not surprisingly, most users directed their anger at Covergirl, demanding that James be fired: