Ever since America’s Next Top Model, rumors about Tyra Banks being shady AF have been swarming. From her feuds with former judges, to her conflicts with former contestants, Tyra’s name seems to get dragged through the mud pretty regularly. She’s even fighting a lawsuit as I type! Read about her current legal battle HERE.
Over the years, Tyra has continued to push the image of being the relatable supermodel with a focus on female empowerment. That’s why when Tyra Beauty debuted, women everywhere were beyond excited when Tyra announced that her cosmetic line would be a direct sales style beauty line (Think AVON or Mary Kay). Women everywhere rejoiced at the thought of being able to work for Miss Banks. Top sellers would get private trips with her, meet her at conventions, and of course, make tons of money having a team work under them. This was such a bold move, risky of course, but a great idea for Tyra and her brand of girl power.
Welp! Fast forward to February 2017, rumors of Tyra Beauty moving from direct sales to retail emerged from a former top Beautytainer (the name for sales reps under Tyra Beauty). Allegedly, the rumors were quickly shot down by Tyra herself, who denied that anything was amiss with the company. Over the past few months Tyra’s camp continued to deny the that Tyra Beauty was going retail until last week when the announcement was finally made via email to her Beautytainers.
In a press release, shared on BusinessForHome.org the statement is as follows:
“While the direct sales channel grew from a few hundred hand-selected Beautytainers during its initial Beta period in spring of 2015 to several thousand by 2017, doubling revenue each year, the decision to close the channel was due to certain challenges typically associated with direct selling and multi-level businesses.
The success and positive momentum in the direct sales channel has been astonishing.
That success has come at a price and over the last year it has become increasingly clear that there are challenges with the direct sales channel that are simply not compatible with the mission and ultimately the business.
The brand’s commitment has always been to help empower people by giving them the tools and encouragement they need to succeed. TYRA Beauty will continue to sell its innovative and transformative cosmetic and skincare products through its e-commerce operations (www.tyrabeauty.com) and other channels where it is excited to continue to share its products, mission, and message.”
According to DeplorableKel.com Tyra Beauty’s Facebook page has since been flooded with comments from disappointed reps, and fans alike. The main source of anger comes from the fact that folks claim that Tyra knew all this time that she was planning to go retail and lied since February about it. Others allege that, Trya has now left her top sales reps without a job and tons of product with nothing to show for it. Many Beautytainers feel duped by Tyra and have been hurt both emotionally and financially by her decision:
Ultimately business is business, and Tyra may have just bitten off more than she can chew. In an recent interview with USA Today, Tyra discusses trying to balance two reality TV shows, at one point a a talk show, modeling, and most recently, motherhood. Last year, Tyra welcomed her son, York, into her life.
“I was on fire,” she says. “I was so successful…but I was exhausted and I was sad.”
Maybe all of that played a role in moving Tyra Beauty from Direct Sales to retail, and if so, we get it. It’s just sad that sellers feel that she should have been more transparent with what was going on behind the scenes.
Check out the video below where she explains why she started Tyra Beauty. Tell us what you think of this business move. Do you feel that she was deliberately deceptive, or are there other factors to consider? Will you still rock with TyTy Baby? Did you ever rock with her in the first place? Comment below.