While most of us were enjoying the 4th of July festivities, PopSugar dropped a bomb of a post on “natural hair” that almost went unnoticed.
The article in question (which appears to be a sponsored post) is actually a couple of weeks old. The article entitled, These 3 Women Are Making a Serious Case For Not Processing Their Hair, made the rounds this week and disgust poured in from Black and non-Black women alike.
The 3 women that PopSugar speak of are white and their hair issues range from “frizzy” to “thick”, to “textured”. The article proposes that we embrace our natural textures and avoid processing it (straightening and coloring).
— ♦Fonville Designs♦ (@Fonville_Design) July 7, 2017
— Michelle (@LostKravitz) July 2, 2017
The article has spawned mostly negative feedback from women of every color. It has been called out as a blatant attempt to “co-opt” the natural hair movement from Black women while simultaneously excluding them.
As it is a sponsored post, it appears that PopSugar (like so many others) chose capitalism over consciousness. This isn’t the first time, and unfortunately it probably won’t be the last. All money isn’t good money.
How do you feel about PopSugar’s idea of “natural hair” and its representation of it?