Proctor & Gamble is the parent company to a number of household brands many have come to love.
In 2007, P&G launched their, My Black is Beautiful initiative. MBIB is an effort, on the part of the brand, to actively promote inclusion and celebrate black and brown people. According to their site:
My Black is Beautiful was created in 2007 by a group of visionary black women at P&G to spark a broader dialogue about black beauty. Our mission is to ignite and support a sustained national conversation by, for and about black women. Together, we can serve as the catalyst for a movement that effects positive change.
While depressing, the video doesn’t display anything out of the ordinary for black families here in the US. Others, however, disagree, and have threatened to boycott P&G. See some of the comments below:
The racial divide is clear, we know it, we’ve seen it. But how do we get beyond it? As much as I am pro-black, I am not pro-separation ( at least not yet), so I often find myself trying to find some sort of common ground. I don’t feel it necessary to prove to folks who deny racism that it exists, so trying to convince the nay-sayers that what we say is true ain’t the answer for me. Still, there’s got to be some sort of something that can be done so that the when non-minorities see the reality of black lives in america, they do not become angry at us for speaking our truth.
I don’t know, y’all, but I am tired.
Share your thoughts below!