Damn near every black girl and her mama is all about that Fenty life. I was able to shop the collection when it dropped last week from the Times Square location. I have not yet had a chance to post my youtube review (bear with me, it’s been a crazy few days.) Still, there are a million and one reviews posted on youtube because people are that INTO the brand.
Fenty Beauty is Rihanna’s long sought-after makeup line. The collection launched in Sephora (shop here) and on the Fenty Beauty website last week, and most stores have already sold out of the dark skin shades. #winning
With all of the success of the launch, many have started to question whether Rihanna is merely the “face” of the brand or its rightful owner.
Now, before I dive into this, let me make this clear: I do not care. A black woman as the owner or the face of a cosmetics label is a win, and I have already spent hundreds in support of this line.
That being said, based on my findings it’s not looking like Rihanna is the actual owner. She could be, but it’s not looking like she is.
Does Rihanna Own Fenty Beauty?
Here’s what we know:
- In April of 2016 wwd.com posted an article wherein they announced LVMH had signed Rihanna to partner on a makeup line. Read it HERE.
- According to the article, “a LVMH’s Kendo Beauty divison, which functions as an incubator producing products that end up being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.”
- Kendo is behind several of the popular brands sold in sephora, such as KAT VON D, MARC JACOBS BEAUTY, OLEHENRIKSEN, and BITE
- Fenty Beauty By Rihanna is listed on the Kendo site. See HERE.
- Kendo was started by David Suliteanu in 2010 while he was the CEO of Sephora Americas. In 2014 David joined Kendo to work fulltime as its CEO and the company became independent of Sephora, and joined the Perfumes and Cosmetics group of LVMH (Louis Vuitton Moet Hennessy, the world’s largest luxury brand group).
- Based on my internet sleuthing, it appears, that Rihanna does own the trademark and patents behind the brand. In other words, she owns the name “Fenty Beauty” and some other legal things I can’t fully understand.
- Roraj Trade is owned by Rihanna.
- On the Fenty Beauty site, Kendo is listed all up and in the legal dealings of the brand. See here
On the Fenty Beauty website, Rihanna is listed as Founder and Creator, not owner or CEO.There you have it, friends. I am not versed in legalize so I will leave it the folks who are to explain how this all works out. Perhaps she owns a stake in the company or plans to buy it outright from Kendo? Do we even care? I know I don’t, but I figured it was best to put the rumors to bed.
I, for one, am proud of my island sister and will continue to support her.
What say you, friends?
Oh, and while you are here, feel free to check out my listing of black-owned cosmetics brands HERE.
Hey, Boo! My name is Lisa and you’ve stumbled upon my own little corner of the world. I’m a 30 something-year-old writer/mother/wife who happens to love lipstick, high heels, blackness, and the truth. You’ll find a mix of everything on this site, so I won’t bore you by trying to define this space. I hope you stay awhile!