The powers-that-be over at the Dove headquarters have been wading through a sh*t storm over the last 48 hours after a video ad they released was met with fierce criticism.
Take a look at a snippet of the ad yourself:
Most people haven’t actually seen the ad, though. Instead, this screengrab from the ad has gone viral, sparking swift and brutal social media outrage and calls for a boycott:
Dove responded by pulling the ad and offering a public apology:
On the whole, the apology hasn’t been accepted:
Real talk? we’re not really feeling the outrage of the black collective on this one, though. We like to consider ourselves as fairly woke over here on the LALM team, and even we struggled to feel up in arms. The model featured in the ad offered some perspective in this facebook post:
For the last year or more, Dove’s been bending over backwards to up their inclusivity game, too. Take a look at their #BeautyBias campaign ads:
Dove consistently creates campaigns featuring different body shapes, different age ranges, and different ethnicities, so I’m sure heads are rolling over this missed mark.
What are your thoughts?