Everybody and her mama is hoppin’ in on the beauty train and I am not mad. But real talk? I think it’s all owed to Fenty Beauty.
Fenty has forced brands to begin targeting black women in their marketing efforts. Did I ever have an issue finding a foundation for my dark skin before Fenty Beauty? No. Not even a little bit. There are a plethora of brands that offer foundation shades in varying skin tones (see HERE for a list). That being said, beauty brands centering black women in their advertising is new, and I’m all the way here for it.
According to People Magazine, Washington, who has been a brand ambassador since 2013, has partnered with Neutrogena to introduce two new palettes.
“The Neutrogena Essential Eye Palette by Kerry Washington (below, left) contains five neutral shades with a built-in primer to prevent creasing and ensure up to 12 hours of wear, while the Neutrogena Essential Cheek Palette by Kerry Washington (below, right) includes a dermatoligist-tested blush, bronzer and highlighter. Both palettes are available exclusively at Ulta.com.”
“Beauty doesn’t have to be complicated..It should feel like a bit of luxury in your life, but it shouldn’t be hard. That’s where the idea of the Essential palettes comes from: It’s something that you can put in your purse and know that you’ve got what you need.”
I haven’t gotten my hands on either of these palettes, so I cannot vouch for their efficacy. They do, however, look well-suited for folks who like that “no-makeup makeup” look, or people who want to keep it easy and breezy for the workplace. I’m not mad at it, but I’m not too sold on these based on the picture alone. I probably won’t make a mad dash to Ulta to go out and buy them, but I will stop by and do an in-store swatch the next time I’m there, which says a lot. I don’t know many black women who ever make a stop at the Neutrogena makeup counter/station. We typically grab the makeup-removing wipes in the skincare section and keep it moving. So, this could be a win for Neutrogena. They have our attention, let’s just see what they do to keep the attention of black and brown women.
Now, if you want the real tea on some bomb blush palettes for black women, you gotta get your hands on the Juvia’s Place blush palettes.
As for Ms. Washington’s Neutrogena collab, what say you? You here for it, or it a pass? Sound off below!