This Black Owned Brand Released Highlighters For Dark Skin and White Folks Are BIG Mad #BUYBLACK

Juvia’s Place Loose Highlighters

*USE CODE ‘LISA‘ TO SAVE 10% OFF OF YOUR ORDER*

Before we jump into this, let me just drop this here:

Okay, now that we’ve gotten that out of the way, let’s talk about the white tears that are currently flowing all over the internet due Juvia’s Place’s latest release.

if you aren’t familiar, let me catch you up. Juvia’s Place (Click HERE to learn more about the company) is a 4 year-old black-owned cosmetic brand. The company is owned and operated by a dark skin Nigerian woman who began the company with the goal of providing rich and pigmented makeup that will, above all else, flatter deeper skin tones. We are, as you know, so often excluded in the formulation of mainstream makeup. With Juvia’s Place, however,  our melananted sisters aren’t an afterthought, we’re at the forefront.

Chichi Eburua, Owner and Founder of Juvia’s Place has said:

When I was creating my palettes I wanted each palette to be representative of the African culture and art. I took a look at the beauty industry and there was nothing that truly represented the black culture as a whole. I feel like the market is here, we’re here [black women] and we’re beautiful. It just doesn’t make any sense why we’re not represented fully in the cosmetic industry.

That being said, JP released four new loose highlighters on Saturday to mixed reviews.

I, of course, love them:

Swatched all 4 of the new @juviasplace highlighters, boo boos! Bear in mind, I didn’t blend these out. Just wanted to show you how the four colors looked on my skin. You can, of course, make them more intense or subtle by blending and/or using a wet brush. Use code LISA to save. Full review will be on my YouTube channel momentarily #makeupforblackwomen #makeupformelaningirls Headwrap: @wrappedbynellz

A post shared by Lisa a La Mode (@lisaalamode) on Aug 26, 2018 at 6:22pm PDT

All four shades look gorgeous on my skin tone, however, I think the Royalty Duo is best suited for lighter skin. Some white women, however, don’t agree, and are calling out the brand for excluding them:

 

OG Beauty Guru, Jacke Aina jumped into the fray on twitter yesterday:

To which one user replied:

 

In a viral twitter thread, Makeup Artist, Lauren Elyse, defended Juvia’s Place as well:

I can’t make this stuff up, y’all. Needless to say, each, and every shade looks BOMB on me, friends. See for yourself:

PIN IT!

Juvia’s Place Loose Highlighters

“NUBIA”

“NEFERTITI”

“ROYALTY I”

“ROYALTY II”

Watch my full review HERE:

Welp, there you have it, folks! They’re mad, but we’re cashing checks and living our best melanated lives! Be sure to use code LISA to shop this collection HERE. You’ll save 10%