In the world of makeup, very little is new. As the saying goes, what was once new is now new again…or something like that. In any event, Moschino X Sephora’s latest collection looks a lot like the collection we’ve come to know and love from Black-owned cosmetics mogul, Supa Cent.
The Crayon Case launched two years ago and has become the insanely popular go-to brand for the culture. Almost every item sold by the brand is school-themed. See for yourself:
Now, it looks as though Sephora as collaborated with fashion designer, Jeremy Scott to create their own, limited-edition, school-themed makeup collection. The collection will be sold at Sephora.com and in Sephora stores on April 25.
Take a look at some of the featured items:
The line was debuted at Moschino’s annual Desert Party ahead of Coachella. Scott announced the collection on social media, calling it an “office-supply” themed collection “I have super exciting news for my beauty fans…I created a new makeup collection for Sephora!!!”
My thoughts? I think it’s clear from Scott’s social posts that the target audience for Moschino’s line is both young and white. I doubt anyone who works in an office (unless it’s a school office, is going to gravitate towards this collection), whereas Supa Cent’s entire company is obviously of the culture and for the culture. Folks of all ages are here for it. As for the products themselves, they only seem to overlap in a few places (I spy the same permanent marker-style eyeliner and makeup brushes fashioned after pencils). The two collections, it seems, are different in terms of product offering. Still, the branding is very very similar. The question, of course, is whether or not Supa Cent trademarked her brand or if this all fair game. Also, I’m not sure if Moschino and ‘dem were really really unaware of the Crayon Case, and made an honest mistake, or if this was a deliberate attempt to hijack an indie brand’s concept. Ultimately, Supa Cent’s brand is here to stay, and even though this feels icky, I’m not worried about The Crayon Case Cosmetics.
What do you think? Sound off below!
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Wow! Just wow! Def not buying one piece from moschino! I smell foul
Play.
Oh Sephora is jumping on the bandwagon. You have written a few times on how fast lucrative Supa Cent’s concept has been. Sephora crunched the numbers and decided to do so for the Olivia Jades. They found a popular brand to collab with since ole OJ effed up what they had going. Whereas Supa Cent’s skirted the line of being juvenile, this while MoschinoxSephora collab is straight up juvenile. It truly should be just marketed to college kids and high schoolers. Let Supa continue to service the graduates.
Wow they hate to see black people winning…. they are so unoriginal ….As soon as I seen the picture I said “that looks like Crayon Case” smh
This is another case of white people sitting back, bring insecure of their own talents, and once again…steals ideas from blacks and calls it their own. This disgusts me!.
Why is everyone surprised? I’m just getting into makeup but they won’t get a dime of money!!!! Always stealing shit from us and taking credit!!!