In the world of makeup, very little is new. As the saying goes, what was once new is now new again…or something like that. In any event, Moschino X Sephora’s latest collection looks a lot like the collection we’ve come to know and love from Black-owned cosmetics mogul, Supa Cent.
Now, it looks as though Sephora as collaborated with fashion designer, Jeremy Scott to create their own, limited-edition, school-themed makeup collection. The collection will be sold at Sephora.com and in Sephora stores on April 25.
Take a look at some of the featured items:
The line was debuted at Moschino’s annual Desert Party ahead of Coachella. Scott announced the collection on social media, calling it an “office-supply” themed collection “I have super exciting news for my beauty fans…I created a new makeup collection for Sephora!!!”
View this post on Instagram
I HAVE SUPER EXCITING NEWS FOR MY BEAUTY FANS… I CREATED A NEW MAKE UP COLLECTION FOR SEPHORA !!! THE @moschino X @sephora @sc COLLECTION LAUNCHES APRIL 25 TH ONLINE AND IN SEPHORA STORES IN US & CANADA BUT HERE IS A SNEAK PEEK AT MY OFFICE SUPPLY THEMED COLLECTION ! ✏️💻 PHOTOGRAPHED ON @stuckinteenage BY @marcus_mam WITH HAIR BY @thestylist.jamie MAKEUP BY @davidrazzano NAILS @naominailsnyc SHOT AT @pier59studios CHECK THE DETAIL SHOT ON THE SLIDE ➡️
My thoughts? I think it’s clear from Scott’s social posts that the target audience for Moschino’s line is both young and white. I doubt anyone who works in an office (unless it’s a school office, is going to gravitate towards this collection), whereas Supa Cent’s entire company is obviously of the culture and for the culture. Folks of all ages are here for it. As for the products themselves, they only seem to overlap in a few places (I spy the same permanent marker-style eyeliner and makeup brushes fashioned after pencils). The two collections, it seems, are different in terms of product offering. Still, the branding is very very similar. The question, of course, is whether or not Supa Cent trademarked her brand or if this all fair game. Also, I’m not sure if Moschino and ‘dem were really really unaware of the Crayon Case, and made an honest mistake, or if this was a deliberate attempt to hijack an indie brand’s concept. Ultimately, Supa Cent’s brand is here to stay, and even though this feels icky, I’m not worried about The Crayon Case Cosmetics.
What do you think? Sound off below!
Hey, Boo! My name is Lisa and you’ve stumbled upon my own little corner of the world. I’m a 30 something-year-old writer/mother/wife who happens to love lipstick, high heels, blackness, and the truth. You’ll find a mix of everything on this site, so I won’t bore you by trying to define this space. I hope you stay awhile!