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Racists Tried to Destroy This Black Woman’s Company Today, But Black Folks Fought Back and Won With Their Wallets

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To celebrate Black History Month, Three weeks ago Target released an ad featuring the  Black-Owned Feminine Hygiene Company, The Honey Pot Company. In it, founder, Beatrice Dixon shares her excitement with teaming with Target which ultimately helped take her company to the next level. She ends the ad by saying,

“The reason why it’s so important for Honey Pot to do well is so that when the next Black girl comes up with a great idea she can have a better opportunity. That means a lot to me.” 

Watch the video in question here:

I’ve written my fair share of posts about the fact that most brands rarely center black women in their campaigns. And when they try to “include us” it often feels and looks forced. The fact is we’re an afterthought. So it’s always a breath of fresh air to see a black woman own her own little piece of the gigantic pie. Black people need to see other black people at the helm of their own companies. The only way to combat racism is by gaining power. How do we gain power? Money. How do we get money? Own our own shit. Periodt.

So what happened after Target released this ad featuring The Honey Pot’s Founder? 

Racists, so it seems, became so incensed that a black woman dare mention wanting to inspire other black girls (in a Black History Month themed video, no less), that they took to the internet, leaving a barrage of racist reviews for The Honey Pot.

See for yourself:

honey pot target ad the honey pot black owned the black owned feminine wash the honey pot racist reviews the honey pot racist reviews the honey pot is the honey pot a black owned business

Trustpilot was so inundated with these reviews that they had to temporarily disable The Honey Pot’s account while they scrub it clean of these racist reviews. 

But did that stop us? Remember this the next time you want to try us, oh fragile ones. Black Twitter is a force to be reckoned with. 

Black Twitter to the Rescue

Black folks, as a collective, began leaving positive reviews for the brand (while the review account was still active), and have urged one another to place orders. I hadn’t even heard of the brand until today, but the elevated press and tons of shares on my Facebook timelines has led people like me to shop the brand on GP. In a recent Buzzfeed article, Beatrice stated that The Honey Pot sales have doubled! A Target spokesperson also stated that they were aware of “some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story.” 

About  The Honey Pot

the honey pot owner

Founded by Beatrice (shown below) in 2014, The Honey Pot Company is a plant-based feminine care system that’s made by humans with vaginas for humans with vaginas. She started the company because she was “suffering from bacterial vaginosis for months and couldn’t get relief.” The difference between The Honey Pot and other feminine hygiene products is they’re all-natural, meaning no chemicals, toxins, artificial fragrance, or anything synthetic. They’re also biodegradable and cruelty-free, and most importantly, all of their products are clinically-tested and gynecologist-approved.

I haven’t used Honey Pot yet, but I just placed an order for their feminine wash. Let me know your thoughts if you’ve tried it. If you want to try it for yourself you can shop The Honey Pot Company products online or at Target (click HERE), Walgreens, Walmart, Whole Foods, and other retailers. 


 

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